How Do You Communicate With Your Customers?

If you are like most small business owners, you email, call, and visit your customers. But what happens when you have to reach ALL of your customers instantaneously?

Sending an email blast and posting on social media are usually easy to create and are typically low-cost options. But how effective are they?

The chart titled “Customer Reach” shows the effectiveness of each.

33% of all emails sent were opened vs. 10% of social media posts.

23.8% of all opened emails occur within the 1st hour of delivery…after 24 hours, the odds drop to <1% will ever be opened.

9% of emails opened were clicked on vs 2% social media post.

Customer Reach

Based on Industry Averages

  • Open Rate: % of the total recipients that opened the email or post.

  • Click Through Rate (CTR) - % that clicked in the email/post out of the total recipients who were delivered and opened it.

In real numbers, let’s say you send 100 emails and 100 followers.

#Opened

33

10

#Clicked

3

<1

Emails

Social Media

What if you had an easy to use, low cost, high ROI system that is 3 times more effective?

It’s Simple: MOBILE MESSAGING

Compare the Effectiveness of MOBILE MESSAGING to email and social media:

99% of all MOBILE MESSAGES are opened

97% are opened within 3 minutes

36% of all MOBILE MESSAGES are clicked

Customer Reach

In real numbers, let’s use 100 TEXTS, emails and followers.

MOBILE MESSAGING

Emails

Social Media

#Opened

99

33

10

#Clicked

36

3

<1

MOBILE MESSAGING is the most immediate and effective way for any business, school, community, or any organization to communicate with subscribers……By Far

Many Reasons to Utilize Mobile Messaging

  • Important Notifications

    Weather impacts are probably the best reason to text your customers. People want to know the status of upcoming events and they’ll appreciate real-time updates as a premium service

  • Time-Sensitive Offers

    If you offer greater discounts for early purchases, text messaging will ensure your customers receive the offer.

  • Promotions

    Perhaps you’ve received a special shipment and you need to sell as soon as possible. Giving your customers enough time to attend and purchase will be greatly appreciated. This is especially effective for commodities

How Industries use Mobile Messaging

  • Marketing for Small Businesses

    Retail

    Shoppers are constantly searching for their favorite brands and styles right on their mobile device. Every person who visits your website, social site or business is someone who is interested in your product or service. By letting them know instantly about your new arrivals, limited selections and special events, you build loyalty instantly with your VIP Mobile Alerts.

  • Marketing for Small Businesses

    Restaurants

    From Fine Dining, QSR, Café, to Pizzeria, or coffee shop, all of your customers have mobile devices. They are googling, reviewing, searching, ordering and reserving all on their mobile devices. Why not reach them again and again once they visit your website or business in their most preferred method of communication?

  • Marketing for Small Businesses

    Health & Wellness

    There are so many aspects to this industry, but if your customers have mobile devices and text this works for contests, challenges, events, class openings, supplements, organics smoothies, apparel and seminars. You could send high quality messages to your most avid audience members in 2-3 minutes. Cross sell and promote new products, services and more.

  • Marketing for Small Businesses

    Sports & Recreation

    Whichever way your audience rolls, they love recreation. Mobile Messaging is great for sports, leagues, country clubs, admissions, events and more.

Still Hesitant to Implement a Mobile Messaging Strategy?

Several myths prevent business owners from leveraging Text Marketing to grow their brands.

Perception #1: Mobile Messaging Isn’t as Effective as Any Other Digital Marketing Strategy - False

  • Text marketing has a higher open and conversion rate average than email marketing.

  • The average CTR rate (Click Through Rate) for an email campaign is 6 to 7%. On the other hand, text messages have an average CTR of 45%.

Perception #2: Mobile Messaging Doesn’t Work if you’re Targeting an Older Demographic - FALSE

  • According to SMS marketing statistics, 67% of adults above 50 years old own a smartphone. Only 6% don’t use cell phones at all.

  • An average person goes through their phone 85 to 150 times a day!

  • Your older audience doesn’t have to be on social media. All they require is a basic phone and the ability to read texts.

Perception #3: Commercial Mobile Messaging is a Bother to Your Customers - FALSE

  • As long as you don’t bombard your prospects with messages, many customers don’t mind clicking through your offer.

  • In fact, 75% of people say they’d like to receive offers through text messaging.

  • 66% of customers who’ve subscribed to a brand’s Text Marketing program have purchased something after a single message!

Perception #4: Managing Mobile Messaging Promotions is Cumbersome - FALSE

  • Most Mobile Messaging platforms are very user friendly and easy to use. SBC works with one of the experienced and technically advanced company.

1.Select 1 of 4 plans below and receive 50% off the one-time registration fee ($75 Value)

➢ Within 5-7 days, you’ll receive FREE, quality branded sign packages to place throughout your business and post digitally. Select 1 of 4 packages. When combined with a GREAT OPT-IN OFFER, you will see your subscriber list grow exponentially in a short period of time.

2. SEND OUT A MESSAGE

➢ Simply grab your phone, type a mobile message, and hit send.

3. Review SEE REAL TIME ESTIMATED REVENUE RESULTS

➢ Results are displayed right on your phone in real time. See estimated revenue results on every text you send without having to access your laptop or desktop!

3 Great Plans to Choose From

Marketing & Admin Support Included

  • Create Compelling Offers

  • Measure Campaign Results

  • Identify Key Performance Indicators

Text Messaging for Small Businesses

  • 500 SMS Text Messages

    Additional Messages: $0.059 per message

    MMS: $0.059 per message

    Opt-In: $.059 per message

    $150.00 per Month

    $150 One-Time Registration Fee

    Free Custom Signage

    Vanity Code

    Unlimited Keywords

    6 Month Contract

Text Messaging for Small Businesses

  • 1,000 SMS Text Messages

    Additional Messages: $0.059 per message

    MMS: $0.059 per message

    Opt-In: $.059 per message

    $150.00 per Month

    $150 One-Time Registration Fee

    Free Custom Signage

    Vanity Code

    Unlimited Keywords

    6 Month Contract

Text Messaging for Small Businesses

  • 5,000 SMS Text Messages

    Additional Messages: $0.059 per message

    MMS: $0.059 per message

    Opt-In: $.059 per message

    $150.00 per Month

    $150 One-Time Registration Fee

    Free Custom Signage

    Vanity Code

    Unlimited Keywords

    6 Month Contract

    1 Month Free

Ready to move forward? All it takes is 15 minutes.

Have Questions? Make an appointment, Email brettsimon@sbc-nc.com or call (336) 338-3778